Idis Mature Product Portfolio Management
Idis Mature Product Portfolio Management is a strategic partnership approach for the management of mature licensed brands that can:
- Help you create tailored strategies to manage your mature licensed brands
- Extend the commercial value of mature brands
- Enable you to create a planned discontinuation strategy
- Ensure continuity of the supply infrastructure
- Minimise the impact on patients and healthcare professionals
- Help you create patient continuity programmes
Today's challenge
When a brand no longer fits your company’s portfolio, you might decide to discontinue it in a particular market, discontinue the brand altogether or stop promoting your brand.
Whatever your decision, Idis can help you minimise its impact on patients and healthcare professionals. We can help ensure continuity of the supply infrastructure, helping you to focus on your other more active products.
By entrusting your mature brand to Idis you can increase its commercial potential, as we help you plan ahead to ensure your brand experiences a longer ‘tail-end’ to its lifecycle. In addition, by sustaining a level of brand support we’ll also promote trust and brand loyalty amongst pharmacists, physicians and patients.
Risk management
When planning to discontinue a mature brand, companies run the risk of losing pharmacist and physician loyalty, especially if the discontinuation isn't managed well. In addition, companies also run the risk of losing patients as physicians begin to consider moving patients from your brand to a competitor. We’ll help you minimise these risks, helping to ensure drug continuity for your patients.
Therapeutic experience
As market leaders in our field we're highly experienced in handling mature brands in across a diverse range therapeutic areas. In particular, we have a vast knowledge in the area of oncology and are skilled in managing mature oncology brands.
Regulatory experience
Our consultants are in regular communication with key regulatory authorities to guarantee global regulatory compliance.
To consult with Idis about mature brand strategies, please contact
Simon Estcourt
